USING VOICE TO HELP FAMILIES LEARN, TOGETHER.
THE VOICE OPPORTUNITY
CREATING A FAMILY-FRIENDLY, BRANDED-LEARNING VOICE EXPERIENCE FOR PURELL.
Magic + Co. was recruited to create an enjoyable Purell-sponsored space where parents and their children can learn about hygiene and reorder Purell products
Magic + Co. created the Purell Hand Hygiene Assistant with the goal of strengthening the brand’s relationship with consumers. The skill’s “Hand Hygiene Center” is a feature that teaches children about germs and hand sanitation.
Besides building stronger user-brand relationships, this Alexa skill boosted Purell's Amazon's rankings in sales, bringing them from #3 in their category to #1.