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USING VOICE TO HELP FAMILIES LEARN, TOGETHER.

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THE VOICE OPPORTUNITY

CREATING A FAMILY-FRIENDLY, BRANDED-LEARNING VOICE EXPERIENCE FOR PURELL.

CHALLENGE

Magic + Co. was recruited to create an enjoyable Purell-sponsored space where parents and their children can learn about hygiene and reorder Purell products

SOLUTION

Magic + Co. created the Purell Hand Hygiene Assistant with the goal of strengthening the brand’s relationship with consumers. The skill’s “Hand Hygiene Center” is a feature that teaches children about germs and hand sanitation.

RESULTS

  • Besides building stronger user-brand relationships, this Alexa skill boosted Purell's Amazon's rankings in sales, bringing them from #3 in their category to #1.