LAUNCHING THE WORLD’S PREMIERE HOSPITAL ON VOICE.
THE VOICE OPPORTUNITY
BRINGING THE HOSPITAL FOR SPECIAL SURGERY’S EXTENSIVE KNOWLEDGE TO THE COMFORT OF THE CONNECTED HOME.
The Hospital for Special Surgery tasked Magic + Co. with the challenge of building a marketing funnel for healthcare-related questions among the high-income population. In particular, they wanted to drive traffic from users looking for a doctor.
Used Amazon's "Nameless Invocation" and Google Home's built-in features to use general questions to drive traffic to these areas. For example, “Hey Alexa, what’s the best orthopedic hospital near me”.*
*Note: Requires Alexa settings to be in or near Weill Cornell Hospital for Special Surgery
Users can now receive answers to their health care questions and schedule appointments with HSS doctors.
Voice as a channel is driving people to learn more about HSS, while cutting down on customer service questions. Call-center inquiries have diminished by 3%, while appointments have increased by 5% over 3 months.