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LAUNCHING THE WORLD’S PREMIERE HOSPITAL ON VOICE.

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THE VOICE OPPORTUNITY

BRINGING THE HOSPITAL FOR SPECIAL SURGERY’S EXTENSIVE KNOWLEDGE TO THE COMFORT OF THE CONNECTED HOME.

CHALLENGE

The Hospital for Special Surgery tasked Magic + Co. with the challenge of building a marketing funnel for healthcare-related questions among the high-income population. In particular, they wanted to drive traffic from users looking for a doctor.

SOLUTION

Used Amazon's "Nameless Invocation" and Google Home's built-in features to use general questions to drive traffic to these areas. For example, “Hey Alexa, what’s the best orthopedic hospital near me”.*

*Note: Requires Alexa settings to be in or near Weill Cornell Hospital for Special Surgery

RESULTS

  • Users can now receive answers to their health care questions and schedule appointments with HSS doctors.

  • Voice as a channel is driving people to learn more about HSS, while cutting down on customer service questions. Call-center inquiries have diminished by 3%, while appointments have increased by 5% over 3 months.