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BRINGING TOGETHER CONSUMERS AND THEIR UTILITY COMPANIES.

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THE VOICE OPPORTUNITY

RECONCEIVING THE RELATIONSHIP BETWEEN CONSUMERS AND THEIR UTILITY COMPANIES.

CHALLENGE

Utility companies have a special place in the connected home. Magic + Co. was tasked by representatives of the USA’s biggest energy companies with finding a way to create productive, enjoyable voice experiences that would strengthen their relationship with consumers and offer productive energy and financial solutions.

SOLUTION

Magic + Co.  fused powerful company data with our voice-user-interface design know-how to create an  Amazon Alexa and Google Home presence radically-customized to each individual consumer’s home. The resulting experience offers specific tips, news and advice to help users save money on their individual energy bill, right down to the leakage from their windows. It also allows users to pay their bills via voice, while issuing notifications to inform users how much money they have saved. By instilling game mechanics, the experience builds a friendly rapport between customer and utility company while positively affecting both parties’ bottom lines.