RECONCEIVING THE TRADITIONAL ADVERTISING CAMPAIGN.
THE VOICE OPPORTUNITY
USING VOICE TO LAUNCH AN EXCITING, INTERACTIVE ADVERTISING CAMPAIGN.
Chobani tasked Magic + Co. with creating an interactive experience that, coupled with a large media buy, would reach new customers in the United States. Magic felt voice was the perfect distribution mechanism to achieve that goal.
Magic + Co. consulted on the media buy to create effective advertising targeting for potential consumers on Alexa. Then, we built a custom Alexa Skill that obtained users demographic information, provided fun facts and mission statements about Chobani, and provided a coupon for users to redeem product samples at Amazon Fresh and retail stores.
Biggest campaign in Chobani's history in terms of number of impressions and mentions on Twitter, redemption of coupons, and media/PR response.
Storage of user information allowed Chobani to contact and follow-up with a CRM.
The campaign lasted 6 weeks, serving up millions of coupons and receiving millions of data points of user information.