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RECONCEIVING THE TRADITIONAL ADVERTISING CAMPAIGN.

 

THE VOICE OPPORTUNITY

USING VOICE TO LAUNCH AN EXCITING, INTERACTIVE ADVERTISING CAMPAIGN.

CHALLENGE

Chobani tasked Magic + Co. with creating an interactive experience that, coupled with a large media buy, would reach new customers in the United States. Magic felt voice was the perfect distribution mechanism to achieve that goal.

SOLUTION

Magic + Co. consulted on the media buy to create effective advertising targeting for potential consumers on Alexa. Then, we built a custom Alexa Skill that obtained users demographic information, provided fun facts and mission statements about Chobani, and provided a coupon for users to redeem product samples at Amazon Fresh and retail stores.

RESULTS

  • Biggest campaign in Chobani's history in terms of number of impressions and mentions on Twitter, redemption of coupons, and media/PR response.

  • Storage of user information allowed Chobani to contact and follow-up with a CRM.

  • The campaign lasted 6 weeks, serving up millions of coupons and receiving millions of data points of user information.

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