BUILDING THE OFFICE OF THE FUTURE ON VOICE.
THE VOICE OPPORTUNITY
DESIGN AND BUILD AN OFFICE PRODUCT THAT CONNECTS BIC WITH NEW WORKING CONSUMERS, WHILE ENABLING SHOPPING, SELF-SERVICE, AND MORE.
BIC tasked Magic + Co. with creating an innovative way to connect with freelancers and small-business owners, and, in the process, market and sell BIC's office products.
Magic determined that bringing BIC to Amazon Echo and Google Home was the best solution. Magic designed and created the BIC Office Assistant, which provides a permanent voice presence for BIC to interact with customers. The product offers a virtual filing cabinet to store and retrieve information, calendar management, tips and advice for entrepreneurs, and voice-activated shopping accessibility for office products.
99% of users return to the skill.
The average user employs the skill approximately 3.8 times a day.
Media campaign prepped for widespread release.
BIC brand equity among the beta population has soared, and it is now seen as an industry innovator.
45% of the beta population has used the skill to shop at least one time, most commonly to buy pens.